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El Caperol

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El Caperol

 
 
 

Service

Brand Identity
Brand Collateral
Art Direction
Digital Design

 
 

SECTOR

Food
Restaurant

 

From sea, to plate.

Named after the upper end of a ship, the point that guides any sailor returning home. El Caperol is the perfect hangout, serves as a gathering place for genuine cuisine and fresh “catch-ups”. The restaurant offers a welcoming atmosphere & instills a visual gateway to the sea.

The brand, uses nautical elements that emphasize the journey in the sea. Bold primary fonts with handwritten details inspired by Mexican seafood market signage, vivid colors, and the use of key messages written with a conversational tone, invite you to come in, relax, and have a great time, creating an exciting gastronomic journey. A hard day's work calls for a hearty meal and a fresh drink.

STRATEGY

Brand creation
Positioning

YEAR OF REALIZATION

2016

 
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