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Enforza

Enforza

 

Service

Naming
Brand Identity

STRATEGY

Brand creation
Positioning

SECTOR

Commercial
Sports

YEAR

2017

Enforza is a new sports brand for hydration packs. After running on trails, up mountains, in ultra marathons, and more; our client was looking to create a brand that encourage people, with a product that deliver comfort and the right hydration after riding many miles.

The name Enforza was created with the idea of strength, we used this strong solution to generate the slogan “Impulsa tu fuerza interior” (boost your inner strength). Being the perfect source of encouragement for a better performance.

In our creative solution, the identity has rhythm and energy, the word mark uses a strong sans-serif typeface, the mark aims to embody the core forces of trail: speed, force, and swift. Using neon color an a dynamic set of patterns creates an aspirational aesthetic and leans into movement .

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